Traditionally, we call him a farmer, but in some ways he seems more like a farming CEO given his ideas, vision and planning. Wong Ling's vision is to set up a collective of farms as a social organisation operating within the market. He wants to use the farmers' collective to do a number of things.
Firstly, to increase HK peoples' civic and consumption awareness and knowledge. Secondly, to solve the problem of limited resources and lack of cost effectiveness in the industry to ensure that farmers and consumers can integrate effectively. Thirdly, to decrease the price of organic vegetables so that they are more affordable for the middle and working classes. Finally, to help individual farmers with marketing and selling their products and getting them to the consumer.
His working hours change all the time depending on the seasons and weather.
傳統上我們叫他農夫，其實他似CEO，他的思想、遠景、規劃都和我們心目中的CEO無異！黃零的理想是成立社企模式的集體農場, 而且要做到上市。他決心要以集體農場的經營方式改變現時消費者的消費方式, 提升香港人的公民意識；解決本地資源有限下的錯配現象：消費者買有機菜難和農作物賣不出的浪費；降低有機菜的價格，走入中低檔市場；幫助單干農夫，最重要 是幫助他們營銷, 並和消費者配對。他的工作時間就是随天地. 季節的變化而改變。